Oatly
Alternative milk company Oatly were launching a new campaign to encourage people to move away from buying cows milk called ‘Thanks Milk, We’ll Take It From Here’. They wanted to amplify this campaign through targeted content and their brand ambassador Paul C Brunson, the Love Doctor.
Inspired by Paul’s expertise, we developed the concept of him answering reader’s questions about break-ups, with a twist that the questions were about their relationship with cow’s milk, and committing to a new milk
Tasks:
Concept | Art direction
| Video direction | Graphic design
| Storyboarding | Commissioning
| Styling
43%
43.91% of people watched the whole
video run on The Times website
The video gathered just shy of 1 million impressions on The Times site
1m
To convey the feeling or romance and breakups, we used the Ritzy Cinema in Brixton with all its vintage charm and cinematic allure. To enhance this further, I used a 1920s cinematic style for the video titles, and this art direction was applied across other media including social and print executions.
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Editor: Emma Bower
Video producer: Adrian Sutton
Picture editor: Steve Peck
DoP: Rich Shaw
Photographer: Pål Hansen